Mommy Knows Best is a wellness and nutritional supplement brand focused on helping mothers make informed choices for themselves and their families. Serving as the Art Director during the brands infancy, I was responsible for shaping the brand's visual identity across every channel, from product packaging and website design to marketing campaigns and social media content. The goal was to create a brand that felt trustworthy, approachable, and educational while standing out in a highly competitive eCommerce market.

​

My role involved leading the creative direction for the entire brand and ensuring the brands mission and community was present in the designs. I worked closely with marketing, product, and leadership teams to develop new campaigns, launch products, and improve the online shopping experience through Amazon's A+ and EBC content. It was a great joy of mine to build out a cohesive style that helped build a community of moms that supported each other as well as the brand.