The TNT Pro Series mission was focused on building a bold, energetic brand experience that combines strong action-oriented visuals with a confident promise of results. The design process began by building off the experience of the CEO - a former bodybuilder, audience research, and analysis through split testing and funnel pages. From there, I was able to direct that feeling of confidence directly to the intended customer.

 

The overall goal is to create a fast, modern, and Amazon-focused eCommerce experience that gains the customer's trust, engagement, and stands out in an incredibly competitive and saturated market. Through A+ content, an optimized social media presence, and ongoing performance testing, TNT could continuously improve conversion rates, customer retention, and brand loyalty.